Check out the latest trends and booking tips to hire a car in Rochester with confidence.
How far in advance should you book car hire in Rochester?
You should book your car hire in Rochester around 7 days before your trip in order to get a below-average price.
What is the most popular car to hire in Rochester?
Hires in the SUV category (Ford Expedition or similar) are the most popular option in Rochester, costing €74/day on average. Some users have found deals as low as €56/day.
What is the cheapest month to hire a car in Rochester?
The cheapest month to hire a car in Rochester is January at an average cost of €43/day. July is the most expensive month to hire a car in Rochester when prices are €78/day on average, which tends to be 37% above the yearly average hire price for Rochester.
Which car hire company in Rochester has the most locations?
Avis and National each operate 3 locations in Rochester, more than any other car hire company.
Rochester car hire price comparison by vehicle type
Find the right car hire in Rochester by comparing prices across vehicle types.
Small
Medium
Large
4x4
Van
Pickup truck
Luxury
Convertible
Small cars
€36 - €62
All Car Types
€59 - €94
How much does it cost to hire a small car in Rochester?
How much does it cost to hire a medium car in Rochester?
How much does it cost to hire a large car in Rochester?
How much does it cost to hire an SUV in Rochester?
How much does it cost to hire a van in Rochester?
How much does it cost to hire a pickup truck in Rochester?
How much does it cost to hire a luxury car in Rochester?
How much does it cost to hire a convertible in Rochester?
Small car hire in Rochester typically costs around €47 per day. The best time to book is January, when prices average €36 per day, which is about 24% less than the yearly average. Small cars are usually 34% cheaper than the average car hire in Rochester, making them ideal for budget-conscious travellers.
Medium car hire in Rochester typically costs around €69 per day. The best time to book is February, when prices average €52 per day, which is about 25% less than the yearly average. Medium cars are usually 3% cheaper than the average car hire in Rochester, offering a good balance of space and value.
Large car hire in Rochester typically cost around €68 per day. The best time to book is January, when prices average €49 per day, which is about 28% less than the yearly average. Large cars can be 5% cheaper than the average car hire in Rochester, offering more comfort for longer trips at a reasonable price.
SUV hire in Rochester typically costs around €71 per day. The best time to book is February, when prices average €58 per day, which is about 19% less than the yearly average. SUVs are usually the same price as an average car hire in Rochester.
Van hire in Rochester typically costs around €103 per day. The best time to book is January, when prices average €78 per day, which is about 25% less than the yearly average. Vans are typically 32% more expensive than the average car hire in Rochester but are the best choice for families or groups needing maximum passenger capacity.
Pickup truck hire in Rochester typically costs around €69 per day. The best time to book is February, when prices average €54 per day, which is about 22% less than the yearly average. Pickup trucks are 3% cheaper than the average car hire in Rochester, making them a practical choice for hauling gear or outdoor adventures.
Luxury car hire in Rochester typically costs around €87 per day. The best time to book is November, when prices average €69 per day, which is about 21% less than the yearly average. Luxury cars are typically 19% more expensive than the average car hire in Rochester but deliver premium comfort and style for special occasions.
Convertible hire in Rochester typically costs around €100 per day. The best time to book is January, when prices average €68 per day, which is about 32% less than the yearly average. Convertibles are typically 29% more expensive than the average car hire in Rochester but are perfect for scenic drives and warm-weather destinations.
Good to know
Most popular agency
Most popular car type
Average price
Good deal
Budget
Medium
€62/day
€54/day
Rochester car hire experiences: the best tips from KAYAK users
Insights shared by verified travellers who hired a car in Rochester
There was a 30 cent price difference in the gas stations in the area with the exit after the airport having the best deal so it was worth it to drive an extra mile and come back. Even if you check in online you still have to go through all the insurance questions, etc again so allow time for that
Jorge LuisOct 2025
You have a good direction for people landing in Rochester but the people going to airport to rent car need to receive more detail how get Avis’s offices.
Verified travelerApr 2024
I encourage early booking with free cancellation. Then you can check in periodically and cancel and rebook when and if the price drops, as it often will.
Verified travelerOct 2023
Renting car was easy, especially airport exit & return. Line at counter could have been faster.
Verified travelerOct 2023
Rent earlier they send reminders to you and no cancelation fee.
Verified travelerSept 2023
Rental drove great and customer service was good aswell
Verified travelerJul 2023
Go to Enterprise and definitely work with Nathaniel T Rothwell. He’s very professional and handled a rental perfectly
KAYAK’s top tips for hiring a car in Rochester
With a hire car you can drive from Rochester, NY to numerous attractions such as the Strong Museum and Seabreeze Amusement Park. Nearby cities including Buffalo, Geneva, and even Toronto, Canada can be easily reached by car. In less than two hours you can also drive to Niagara Falls, a hot tourist spot in both the United States and Canada.
Renting a car at Rochester International Airport is a necessity because the bus routes are limited in and around the city. Extremely convenient, its hire car station is right by the baggage claim, making it fast and easy for you to pick up both your luggage and car within minutes. Several hire car agencies are stationed here including Enterprise, Hertz, and Budget.
There is an inner loop that goes around the downtown area and connects to popular local sights like the sports arenas or museums. There is also an outer-loop that connects to state routes I-390 and I-590. Overall, driving around Rochester is pretty smooth and there is not a lot of traffic. However, in the winter months traffic can slow down because of snow and ice.
There is a rush hour in Rochester but it is minimal. The inner-loop, although it makes getting around town easier, can get a little congested during peak hours. This includes weekday mornings from 7 a.m. to 8:30 a.m. and in the evenings from 4:30 p.m. to 6 p.m. So just plan to add 10 to 20 minutes to your drive if traveling during these hours.
25% of our users found a car hire in Rochester for €54 or less
Small hire cars in Rochester are around 31% cheaper than other car types, on average
FAQs about hiring a car in Rochester
What type of car is recommended for driving in Rochester?
Any hire car will suffice for your drive around Rochester. However, if you’re visiting here in the winter, you’ll definitely want a car with front-wheel or four-wheel drive because of the risk of snow and ice. Additionally, ensure that the car has good snow tires and winterized windshield wiper blades to prevent snow and ice buildup.
What’s the speed limit in Rochester?
On residential streets throughout Rochester, the speed limit is 30 mph. When traveling on main streets, you can increase your speed to a maximum of 55 mph. On highways that service Rochester, such as 104 or Interstate 490, motorists can go as fast as 65 mph.
Where are the best places to park in Rochester?
There are many places to park in downtown Rochester, including city-operated parking lots and garages. They are quite reasonably priced; you can park in many of these lots for as low as $1 to $6/day. Parking is also convenient around Frontier Field and the Blue Cross Arena at the War Memorial. Park and walk around downtown to visit its boutiques and shops.
How much does it cost to hire a car in Rochester?
On average a car hire in Rochester costs €62 per day.
Which car hire agencies are at Greater Rochester Intl airport (ROC)?
Car hire companies onsite at Greater Rochester Intl airport include Budget, Avis and Hertz.
Which car hire companies will pick you up at Greater Rochester Intl airport (ROC)?
Car hire companies that offer shuttle or pick-up services from Greater Rochester Intl airport to off-airport locations include Budget, Avis and Hertz.
How can I find car hires near me in Rochester?
Take a look at our extensive car hire location map to find the best car hire deals near you.
How much does a Medium car hire cost in Rochester?
A Medium car hire in Rochester costs €64 per day, on average.
How much does a Small car hire cost in Rochester?
A Small car hire in Rochester costs €66 per day, on average.
How much does a Special car hire cost in Rochester?
A Special car hire in Rochester costs €56 per day, on average.
Ordered car online for 27 till 12 of july Che kwd confirmation and it was 300.00 for 1 day and they had me returning on the 28 of june Didnt notice till i teied to 3ebook then the cars were 1200.00 orn84.00 a day Totally crazy While in equador it also cost 12 to 1400 for cars for 2 weeks I will be finding a different car rental not associated with any that are associated
8.0 Very Good
Anonymous, Jun 2026
Intermediate
The car was towed from my house a day before and I was misinformed on payments and lost my deposit due to the company sending emails and phone calls to the incorrect number and I was told a different price than should have been. The car was also towed the day before we agreed on causing me to not have a ride to work
10.0 Wonderful
Anonymous, Jan 2026
Premium SUV
Excellent
2.0 Poor
Priscilla, Jul 2025
Full-size
The vehicle had no navigation & the electrical system is going on a 2025 vehicle.
10.0 Wonderful
Kathy, Mar 2025
People carrier
It was perfect!!
2.0 Poor
Anonymous, Apr 2024
Full-size
Enterprise allows reserving cars that are unavailable, including when there are no cars available at all.
1 out of 6
Avis
7.5
Good
Cleanliness
7.2
Comfort
7.7
Pick-up/Drop-off
8.2
Value for money
7.2
3 locations in Rochester
Locations in Rochester
1200 Brooks Avenue
+1 585 328 6600
Monday
07:00 - 23:59
Tuesday
07:00 - 23:59
Wednesday
07:00 - 23:59
Thursday
07:00 - 23:59
Friday
07:00 - 23:59
Saturday
07:00 - 23:59
Sunday
07:00 - 23:59
1225 Jefferson Rd F
+1 585 427 8170
Monday
08:00 - 18:00
Tuesday
08:00 - 18:00
Wednesday
08:00 - 18:00
Thursday
08:00 - 18:00
Friday
08:00 - 18:00
Saturday
08:00 - 14:00
Sunday
09:00 - 14:00
360k Greece Ridge Center Drive
+1 585 720 5370
Monday
08:00 - 18:00
Tuesday
08:00 - 18:00
Wednesday
08:00 - 18:00
Thursday
08:00 - 18:00
Friday
08:00 - 18:00
Saturday
08:00 - 14:00
Sunday
09:00 - 14:00
Filters
Reviews
10.0 Wonderful
Jorge Luis, Oct 2025
Compact SUV
I liked every interaction with the Avis’s employees, to improve maybe a little more information where anc how to drop off the vehicle.
2.0 Poor
Anonymous, Aug 2024
Full-size SUV
Honoring reservations needs to be more of a priority.
2.0 Poor
Anonymous, Jun 2024
Passenger van
I had trouble the boarding step and still was charged full price
8.0 Very Good
Anonymous, Oct 2023
People carrier
Car hadn’t been washed and smelled of smoke. A little annoying when you pay $600+ for just 3 1/2 days.
8.0 Very Good
Anonymous, Oct 2023
Passenger van
Friendly and quick service the rental was clean and well maintained.
10.0 Wonderful
Anonymous, Sept 2023
Passenger van
Great customer service
1 out of 6
Budget
7.4
Good
Cleanliness
7.7
Comfort
7.8
Pick-up/Drop-off
7.7
Value for money
7.4
3 locations in Rochester
Locations in Rochester
1200 Brooks Avenue
+1 585 464 6093
Monday
07:00 - 23:59
Tuesday
07:00 - 23:59
Wednesday
07:00 - 23:59
Thursday
07:00 - 23:59
Friday
07:00 - 23:59
Saturday
07:00 - 23:59
Sunday
07:00 - 23:59
1225 Jefferson Road
+1 585 424 2858
Monday
08:00 - 18:00
Tuesday
08:00 - 18:00
Wednesday
08:00 - 18:00
Thursday
08:00 - 18:00
Friday
08:00 - 18:00
Saturday
08:00 - 14:00
Sunday
09:00 - 14:00
360k Greece Ridge Center Drive
+1 585 368 0138
Monday
08:00 - 18:00
Tuesday
08:00 - 18:00
Wednesday
08:00 - 18:00
Thursday
08:00 - 18:00
Friday
08:00 - 18:00
Saturday
08:00 - 14:00
Sunday
09:00 - 14:00
Filters
Reviews
10.0 Wonderful
Anonymous, Aug 2026
Intermediate
Pick up was easy and car was almost new and fantastic on gas! Very clean!
2.0 Poor
Anonymous, Jul 2026
Supplier choice
There were absolutely no cars available. The personnel was absent and incompetent. We left and went to Enterprise who gave us great service.
8.0 Very Good
Anonymous, May 2026
Intermediate SUV
The console cup holder when I picked up was very wet and dirty.
6.0 Okay
Anonymous, Apr 2026
Intermediate SUV
The car was filthy dirty. The windshield had something on it that wouldn’t come off.
10.0 Wonderful
Anonymous, Mar 2026
Compact SUV
It was hard to hear the person checking me in because of the noise in that area. I'm not sure how that could be alleviated, though, may if he was on my level instead of a raised area where he was talking over my head
10.0 Wonderful
Kavin, Dec 2025
Intermediate SUV
I had know issues. Everything went smooth
1 out of 12
National
10.0
Wonderful
Cleanliness
10.0
Comfort
10.0
Pick-up/Drop-off
10.0
Value for money
10.0
One location in Rochester
Locations in Rochester
1200 Brooks Ave- Roch. Airport
+1 833 823 5637
Monday
07:00 - 23:59
Tuesday
07:00 - 23:59
Wednesday
07:00 - 23:59
Thursday
07:00 - 23:59
Friday
07:00 - 23:59
Saturday
07:00 - 22:00
Sunday
07:00 - 23:59
Filters
No reviews available
Thrifty
10.0
Wonderful
Cleanliness
10.0
Comfort
10.0
Pick-up/Drop-off
10.0
Value for money
10.0
One location in Rochester
Locations in Rochester
1301 East Ridge Road
+1 585 338 1190
Monday
08:00 - 17:00
Tuesday
08:00 - 17:00
Wednesday
08:00 - 17:00
Thursday
08:00 - 17:00
Friday
08:00 - 17:00
Saturday
09:00 - 12:00
Filters
Reviews
10.0 Wonderful
Anonymous, Jun 2026
Intermediate
I thought the staff was great. Also, the car was good. I’ve rented a lot of cars lately, and they are usually dirty, not well maintained, I even had to buy a windshield wiper for one of them on my way to a trip. I had no issues with this vehicle, it was clean and in great shape.
1 out of 1
Alamo
10.0
Wonderful
Cleanliness
10.0
Comfort
10.0
Pick-up/Drop-off
10.0
Value for money
10.0
2 locations in Rochester
Locations in Rochester
1200 Brooks Ave
+1 585 235 7721
Monday
07:00 - 23:59
Tuesday
07:00 - 23:59
Wednesday
07:00 - 23:59
Thursday
07:00 - 23:59
Friday
07:00 - 23:59
Saturday
07:00 - 22:00
Sunday
07:00 - 23:59
248 Buell Rd
+1 833 813 5269
Opening times not available
Filters
Reviews
10.0 Wonderful
Kelly, Jul 2026
Economy
The staff at the rochester airport was excellent. Both at pickup and dropoff, the staff was kind, helpful and I had no wait time. Great job to all of them.
1 out of 1
Dollar
7.8
Good
Cleanliness
7.6
Comfort
8.2
Pick-up/Drop-off
7.5
Value for money
7.7
3 locations in Rochester
Locations in Rochester
1200 Brooks Avenue
+1 866 434 2226
Monday
07:00 - 23:59
Tuesday
07:00 - 23:59
Wednesday
07:00 - 23:59
Thursday
07:00 - 23:59
Friday
07:00 - 23:59
Saturday
07:00 - 23:59
Sunday
07:00 - 23:59
1200 Brooks Avenue
Opening times not available
1301 East Ridge Road
+1 585 338 1190
Monday
08:00 - 17:00
Tuesday
08:00 - 17:00
Wednesday
08:00 - 17:00
Thursday
08:00 - 17:00
Friday
08:00 - 17:00
Saturday
09:00 - 12:00
Filters
Reviews
8.0 Very Good
Anonymous, Dec 2023
Intermediate SUV
The price was very good. It did take a long time for them to get a vehicle that matched what I had ordered. The Nissan Rouge ran well, but I had to put air in the tires, the key fob had a low battery, and the car didn't look completely cleaned as some things were left over from the previous users. The car windshield had a slight chip in it. I took some photos, as I don't wish to be charged for something that was on the car when I received the car.
10.0 Wonderful
Anonymous, Dec 2023
Full-size SUV
Everything was great the person working at the service counter ( hertz) was great and helped me out ! I appreciate her I wish I caught her name
10.0 Wonderful
Margaret, Oct 2023
Economy
Amazing
Hertz
5.8
Fair
Cleanliness
6.6
Comfort
7.1
Pick-up/Drop-off
6.1
Value for money
6.4
4 locations in Rochester
from€72/day
Locations in Rochester
1200 Brooks Avenue
+1 585 279 7420
Monday
07:00 - 23:59
Tuesday
07:00 - 23:59
Wednesday
07:00 - 23:59
Thursday
07:00 - 23:59
Friday
07:00 - 23:59
Saturday
07:00 - 23:59
Sunday
07:00 - 23:59
1301 East Ridge Road
+1 585 338 1190
Monday
08:00 - 17:00
Tuesday
08:00 - 17:00
Wednesday
08:00 - 17:00
Thursday
08:00 - 17:00
Friday
08:00 - 17:00
Saturday
09:00 - 12:00
15 Elmgrove Park
+1 585 426 2440
Monday
08:00 - 17:00
Tuesday
08:00 - 17:00
Wednesday
08:00 - 17:00
Thursday
08:00 - 17:00
Friday
08:00 - 17:00
2199 E Henrietta Rd
+1 585 334 0500
Monday
08:00 - 17:00
Tuesday
08:00 - 17:00
Wednesday
08:00 - 17:00
Thursday
08:00 - 17:00
Friday
08:00 - 17:00
Saturday
09:00 - 12:00
Filters
Reviews
2.0 Poor
Anonymous, Jun 2024
Compact SUV
Vehicle Condition: The car I was provided had an overpowering smell of cigarettes and marijuana. This made the driving experience extremely unpleasant and concerning for someone who values a clean and comfortable environment. 2. Maintenance Issue: The check oil light was on from the moment I picked up the vehicle. This not only caused anxiety about the car’s reliability but also reflected poorly on the vehicle’s maintenance standards. 3. Price Discrepancy: I was initially quoted $263 for the rental. However, upon picking up the car, I was informed that the total cost had inexplicably risen to $580. This significant price increase was neither explained nor justified, and it feels like a clear breach of trust.
10.0 Wonderful
Anonymous, Dec 2021
The Nissan Rogue is a keeper. When traveling cross country from NY to MN, I hit a patch of rough winter weather. This vehicle performed beautifully and the Rochester Hertz gave it to me as an upgrade; so thankful for that. The one recommendation to Hertz that I would make: in addition to providing the street address for the Hertz counter associated with both pick-up and drop-off, provide the customer with additional information such as "at the airport, inside the terminal, near arrivals." Despite possessing an intimate familiarity with the MN location, I had difficulty locating the counter.
8.0 Very Good
Anonymous, Oct 2021
Car was ready at requested time and excellently cleaned. Staff was friendly and helpful.
10.0 Wonderful
Joe, Oct 2021
They had a good selection of cars. Easy access and ready for service. All went well. Super easy return.
Easirent
4.5
Mediocre
Cleanliness
5.2
Comfort
5.3
Pick-up/Drop-off
4.5
Value for money
5.1
One location in Rochester
Locations in Rochester
Greater Rochester International Airport
Opening times not available
Filters
No reviews available
keddy by Europcar
No score available yet
One location in Rochester
Locations in Rochester
Unit 8 Castleview Business Est Gas House Lane
Opening times not available
Filters
No reviews available
North Car Rental
No score available yet
One location in Rochester
Locations in Rochester
1200 Brooks Avenue
+1 585 279 7420
Opening times not available
Filters
No reviews available
Sunnycars
No score available yet
One location in Rochester
Locations in Rochester
1200 Brooks Ave
Opening times not available
Filters
No reviews available
VIPCars Recommendation
No score available yet
One location in Rochester
Locations in Rochester
1200 Brooks Ave, Rochester
+1 914 368 0091
Monday
07:00 - 23:59
Tuesday
07:00 - 23:59
Wednesday
07:00 - 23:59
Thursday
07:00 - 23:59
Friday
07:00 - 23:59
Saturday
07:00 - 23:59
Sunday
07:00 - 23:59
Filters
No reviews available
172 travellers who hired a car in Rochester gave the car agency they used an average rating of 4.8
Some Rochester car providers already include Collision Damage Waiver (CDW) and Theft Protection Waiver into the hire price but not all of them. We recommend always be aware of your coverage when hiring a car in Rochester.
Keep in mind that car hire insurances often have a deductible clause, which is the amount you’ll have to pay if something happens during the time of your hire. If you want to avoid unwanted surprises, you should consider adding a no-deductible option to your Rochester car hire.
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